When to choose Matomo?
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You want to keep your data
Statistics do not go to a third party and are not used for advertising.
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You want fewer banners
Configured per CNIL guidance, Matomo can measure without consent.
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You are a public body or charity
Sober measurement, consistent with your commitments.
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You want complete figures
Visitors who refuse cookies are counted too, in exempt mode.
When Matomo is not the best choice
If you run a lot of Google Ads, Analytics remains more convenient as it links directly to campaigns. And the self-hosted version requires a server and regular updates.
What we build with Matomo
Installation
On your hosting or in Matomo's cloud, with CNIL exemption settings.
Goals
Quote requests, downloads, phone clicks, sales.
Migration from Analytics
Run in parallel, then switch once the figures match.
Maintenance
Updates, archiving and data purging according to your policy.
Matomo: taking over what is already in place
An old Matomo instance never updated, a database growing endlessly, tracking broken after a redesign: we update it, archive and purge old data according to your retention period, and check every measurement again.
Matomo: related services and budget
Indicative budget
The self-hosted version is free; the version hosted by Matomo is paid, from the publisher. Set-up included in our websites on request, instance maintenance from €49 per month, monitoring in our digital marketing packages from €490 per month.
Frequently asked questions: Matomo
It can run without consent if configured under the CNIL exemption conditions (strictly statistical measurement, data not shared). We tell you what remains necessary given your other tools.
For measuring a showcase website or a shop, yes. Analytics keeps the edge for its link with Google Ads campaigns.
On your server, or by Matomo in its European cloud. In both cases it is not used for advertising.
Yes, while comparing. In the long run we recommend choosing a single tool to avoid conflicting figures.