When to choose Google Analytics 4?
-
You want to know what pays off
Which channels bring quote requests, not just visits.
-
You pay for advertising
Without measured conversions, there is no way to know whether a campaign is profitable.
-
You want to improve your site
The pages where visitors leave show where to rework the content.
-
You report to others
A readable monthly dashboard for you or your partners.
When Google Analytics 4 is not the best choice
If you refuse any measurement tool subject to consent, or if your customers are very privacy-conscious, a solution such as Matomo may suit you better. And Analytics does not show your Google ranking: that is Search Console's role.
What we build with Google Analytics 4
Clean set-up
GA4 property, data stream, filters, access, links with Search Console and Google Ads.
Conversions
Quote requests, clicks on phone and WhatsApp, purchases, newsletter sign-ups.
Consent
Measurement switched on only after the visitor agrees, in line with CNIL guidance.
Reports
Simple tables, or a Looker Studio dashboard sent every month.
Google Analytics 4: taking over what is already in place
An old Universal Analytics account never migrated, a GA4 property created without conversions, data mixed with another website, a cookie banner blocking everything: we review it, clean up the configuration, define conversions and check that measurement respects visitors' choices.
Google Analytics 4: related services and budget
Indicative budget
The tool is free. Set-up and conversions are included in our websites; monitoring and reports in our digital marketing (from €490 per month) and paid search (from €290 per month) packages. One-off audit of your tracking from €490.
Frequently asked questions: Google Analytics 4
It can be used provided you collect visitors' consent before setting cookies and configure data retention correctly. We install it with a consent banner.
Search Console shows what happens in Google's results, before the click. Analytics shows what visitors do once on your site, wherever they come from.
Visitors who refuse cookies are not counted, which is normal and lawful. Trends remain reliable for comparing months.
An action that matters to your business: quote request, call, purchase, sign-up. It is the most important figure to follow, far more than the number of visits.