When to choose Looker Studio?
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You are short of time
One page read in two minutes instead of five tools.
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You have partners or a head office
A shared link everyone can view, without access to the tools themselves.
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You run advertising
Spend, requests received and cost per request, campaign by campaign.
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You track your SEO
Clicks, rankings and pages on the rise, month after month.
When Looker Studio is not the best choice
A dashboard is only as good as the data it shows: if measurement is not properly set up (missing conversions, poorly handled consent), Analytics or Tag Manager must be fixed first. And for very large data volumes or complex calculations, a real BI tool or a custom application will be better suited.
What we build with Looker Studio
Management dashboard
One page, five to eight indicators, comparison with the previous month.
SEO tracking
Search Console and Analytics together: searches, pages, requests generated.
Advertising tracking
Google Ads and Meta spend and results side by side.
Automatic sending
A PDF report emailed every month.
Looker Studio: taking over what is already in place
Inherited reports nobody can read, charts broken since the move to GA4, data sources owned by people who have left: we start again from your questions, reconnect the sources under your account and simplify until only the essentials remain.
Looker Studio: related services and budget
Indicative budget
The tool is free (some connectors to other platforms are paid). Dashboard included in our digital marketing (from €490 per month) and paid search (from €290 per month) packages; one-off build within an audit from €490.
Frequently asked questions: Looker Studio
No, the tool is free. Only some connectors to platforms outside Google are offered by third-party publishers on a subscription.
Yes, the dashboard reads the sources directly: it shows current figures each time it opens, sometimes with a few hours' delay depending on the tool.
Only the people you share it with, like a Google document. Access can be withdrawn at any time.
Few. Beyond eight figures nobody reads anymore. We start from the decisions you need to make to choose the right ones.