What we do
Before launching any campaign, we check that conversions are measured correctly: without this, it is impossible to know what works. We then work on the landing pages, because an excellent ad that leads to a confusing page wastes your budget.
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1
Account and conversion audit
Analysis of your existing campaigns and setup of reliable conversion tracking, an essential condition for any optimisation.
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2
Strategy and account structure
Defining audiences, keywords and campaign architecture based on your margins and goals.
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3
Ad and visual creation
Writing several ad variants and producing the visuals for Meta campaigns.
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4
Launch and learning phase
Gradual launch with a test budget, while the algorithms identify your best segments.
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5
Continuous optimisation and reporting
Weekly bid adjustments, exclusion of irrelevant search terms and a monthly report with cost per acquisition.
Tech stack & tools
The technologies and platforms we use for this type of assignment.
- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- Looker Studio
Methodology
Structured testing: several ads per group, limited test budgets, decisions based on data after sufficient volume. Never optimisation by gut feeling.
What's included
A detailed list of what you receive at the end of the assignment.
- Audit of the account and existing conversions
- Tracking setup via Google Tag Manager
- Campaign structure creation
- Ad writing and visual production
- Daily bid and budget management
- Ongoing exclusion of unprofitable search terms
- Monthly report with cost per acquisition
- Landing page optimisation recommendations
Indicative timeline: Campaigns live within 2 weeks, learning phase of 3 to 4 weeks
Why choose us
The ad budget stays with you
You pay Google and Meta directly from your own account. Our management fees are separate and transparent.
Measure before you spend
No campaign is launched until conversion tracking is reliable. It is the foundation of a profitable budget.
Accounts in your name
You keep ownership of your ad accounts and the history built up, even if you change provider.
Stop at any time
No long-term commitment: if the campaigns are not profitable, you must be able to stop.
Our packages
Indicative prices, adjusted after we discuss your project.
Essential
from €290 / month
One platform
- 1 platform (Google or Meta)
- Up to 2 campaigns
- Conversion tracking
- Monthly optimisation
- Monthly report
Pro
from €590 / month
Multi-platform
- Google Ads and Meta Ads
- Unlimited campaigns
- Weekly optimisation
- A/B testing of ads
- Visual production
- Detailed report and monthly review
Custom
from €1,200 / month
Large budgets
- Budgets over €10,000/month
- Full multichannel strategy
- Daily optimisation
- Real-time dashboard
- Strategic support
All our prices are indicative. Contact us for a free personalised quote.
Relevant industries
The industries for which this service is most often used.
Service FAQ
No. Our fees cover creating and managing the campaigns. The budget paid to Google or Meta is paid directly by you, from your own account.
Below €500 a month, the algorithms lack the data to optimise properly. We recommend starting with €800 to €1,500 a month depending on your industry.
Google captures existing demand: the person is already searching for your product. Meta creates demand among targeted audiences. For an urgent service, Google is more effective; for a product people need to discover, Meta is often better.
Traffic arrives from day one. However, allow three to four weeks of learning before the cost per acquisition settles at its optimised level.
Advertising traffic stops immediately. That is the main difference with SEO, and the reason we recommend running both in parallel.