When to choose Google Ads?
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You want enquiries quickly
A well-targeted campaign can generate enquiries in the first few days.
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You are launching an offer
Test a new service or area without waiting for organic SEO.
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You run a local business
Ads limited to your area and opening hours, with a call button.
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Competitors are at the top of Google
Be visible at the top for searches where your site does not yet rank well.
When Google Ads is not the best choice
If your website does not convert (no clear call button, complicated form, slow page), advertising will bring visitors who leave again: it is better to fix the site first. And with a very small budget on highly competitive keywords, organic SEO is often more profitable in the medium term.
What we build with Google Ads
Search campaigns
Ads on Google searches, chosen and negative keywords, ad assets.
Local campaigns
Visibility on Maps and nearby, with calls and directions measured.
Performance Max and YouTube
Once conversion tracking is reliable, to extend reach.
Landing pages
A dedicated page per campaign, fast, with a single clear action.
Google Ads: taking over what is already in place
An account created with Google's default settings, "smart" campaigns spending without control, conversions miscounted, no negative keywords: we audit the account, cut what does not pay, fix the tracking and restructure campaigns without losing their history.
Google Ads: related services and budget
Indicative budget
Campaign management from €290 per month (paid search package). The ad budget is paid directly to Google, in your name, and stays under your control. Audit of an existing account from €490.
Frequently asked questions: Google Ads
It depends on your sector and area. We estimate it with you from the cost per click of the target keywords and the number of enquiries you want, then adjust after the first weeks.
No. It is paid directly to Google, on your account. Our management fees are separate, which leaves you full control of your spend.
First enquiries can arrive in the first week. It usually takes one to two months of adjustments to reach a good cost per enquiry.
Yes, always. We work on your account with management access that you can withdraw at any time.