When to choose Metricool?
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You post on three networks or more
One calendar instead of one app per network.
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You lack consistency
A month of posts prepared in one session; the tool publishes on its own.
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You want to know what works
Statistics from every network compared in one report.
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You also post on your Google profile
Google Business Profile posts are scheduled in the same place.
When Metricool is not the best choice
If you only post on Facebook and Instagram, Meta Business Suite, which is free, is enough. And a scheduling tool does not write the content for you: the editorial line and visuals remain the real work.
What we build with Metricool
Account connection
Networks, Google profile and tracking links, with the right access.
Editorial calendar
Recurring themes, formats per network, best posting times.
Monthly report
Followers, reach, engagement, clicks to the site, top posts.
Link in bio
A links page for Instagram and TikTok, tracked in the statistics.
Metricool: taking over what is already in place
Accounts connected then disconnected, an abandoned calendar, posts duplicated across several tools: we reconnect your networks, start again from a simple editorial line and fill the calendar for the weeks ahead.
Metricool: related services and budget
Indicative budget
Metricool offers a limited free plan and paid plans from the publisher. Scheduling and reports included in our social media management package from €390 per month.
Frequently asked questions: Metricool
Both schedule well. Metricool is more complete on statistics and includes the Google profile; Buffer is simpler and lighter. We choose according to your networks and volume.
No, networks do not penalise official scheduling tools. What counts is still content quality and posting time.
Yes, Metricool can schedule videos on the main networks, with some limits depending on the format.
You do. The networks stay in your name; the tool only has a publishing permission you can withdraw.