What we do
The work starts with understanding your positioning and your market: a consultancy and a craftsman do not share the same visual codes. We then present several distinct creative directions, and refine the one you choose all the way to the full set of variants.
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1
Brief and competitor analysis
We define your positioning, your values and the visual codes of your industry so that you stand out.
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2
Creative directions
Two to three distinct design directions are presented to you, each with its rationale.
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3
Refining the chosen direction
The chosen direction is worked on in detail: proportions, colours, typography, variants.
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4
Variants and final files
The logo is adapted for every use and delivered in all the formats needed, for both print and web.
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5
Brand guidelines
Writing of the reference document: usage rules, clear space, colour codes and things to avoid.
Tech stack & tools
The technologies and platforms we use for this type of assignment.
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Canva Pro
Methodology
Several directions presented, only one refined. Delivery of source vector files that any provider can use, with no dependence on us.
What's included
A detailed list of what you receive at the end of the assignment.
- Positioning and competitor analysis
- 2 to 3 distinct creative directions
- Finalised logo with its variants (colour, black, white)
- Source vector files and web formats
- Defined colour palette and typefaces
- Brand guidelines documented in PDF
- Variants for social media
- Print templates (business card, flyer)
Indicative timeline: 3 to 6 weeks depending on the number of revision rounds and materials
Why choose us
A system, not just a logo
You leave with clear rules that keep all your future materials consistent.
Source files delivered
The vector files belong to you and can be used by any printer or designer.
Designed for print and web
Every variant is tested at small size, in black and white and on a dark background.
A positioning, not a fashion
We design an identity that will still hold up in five years rather than a design that follows the trend of the moment.
Our packages
Indicative prices, adjusted after we discuss your project.
Essential
from €450
Logo and basics
- 2 logo directions
- Colour and monochrome variants
- Source vector files
- Colour palette
- Defined typefaces
Pro
from €1,200
Complete identity
- 3 creative directions
- Documented brand guidelines
- Social media variants
- Business card and flyer
- Document templates
- 2 rounds of revisions
Custom
from €2,500
Rebrand
- Complete brand platform
- Naming and tagline
- Extended print materials
- Vehicle or shopfront branding
- Rollout support
All our prices are indicative. Contact us for a free personalised quote.
Relevant industries
The industries for which this service is most often used.
Service FAQ
Two to three genuinely different directions, each with its rationale. We prefer three well-developed directions to ten superficial variations.
Yes. You receive the source files and full usage rights, with no limit on medium or duration.
A new set of proposals is included after a refined brief. This is rare when the initial scoping has been done properly.
We prepare print-ready files and can point you to printers, but we do not charge for the printing itself.
No. A well-designed identity lasts seven to ten years. A simple refresh is usually enough to update it without losing the recognition you have built.