When to choose Bing Webmaster Tools?
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You want to be cited by AI
ChatGPT and Copilot search rely on Bing's index: being well present there is a prerequisite.
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You publish often
With IndexNow, each new article or page is reported to Bing as soon as it goes live.
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Your customers use Windows and Edge
Bing is the default engine of Edge and Windows: a real share of your visitors comes through it.
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You already have Search Console
The import takes a few clicks: sites, sitemap and verification are carried over.
When Bing Webmaster Tools is not the best choice
On a website that hardly ever changes, IndexNow adds little: submitting the sitemap is enough. And Bing Webmaster Tools does not replace Search Console: the two complement each other.
What we build with Bing Webmaster Tools
Set-up by import
Import from Google Search Console, sitemap check, access.
IndexNow
Public key on the site and automatic submission of new or updated pages.
SEO fixes
Review of Bing's recommendations (tags, links, speed) and fixes on the site.
Bing Places
Creation of Bing's local listing, imported from your Google profile.
Bing Webmaster Tools: taking over what is already in place
A site never declared on Bing, old pages still indexed, a former domain badly redirected: we check what Bing knows about your site, clean up what needs cleaning and set up automatic reporting of new pages.
Bing Webmaster Tools: related services and budget
Indicative budget
The tool and IndexNow are free. Set-up is included in our SEO and AI search packages (from €390 per month) and in our websites; one-off audit from €490.
Frequently asked questions: Bing Webmaster Tools
Yes. Its market share is lower than Google's, but its index also serves ChatGPT, Copilot, DuckDuckGo, Yahoo and Ecosia. It is a direct lever for AI search visibility.
An open protocol that lets you report a new or updated page to Bing and other engines immediately, instead of waiting for their crawler.
No. Bing Webmaster Tools imports your site, sitemap and verification directly from Search Console.
It is the Bing and Microsoft Maps equivalent of the Google profile. It can also be imported from your Google profile, with the same rules: no visible address if you serve an area.