When to choose Google Business Profile?
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You serve a specific area
Tradespeople, shops, practices, mobile service providers: customers look for you with "near me" or their town's name.
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You want more calls
The Call and Directions buttons are often used more than the contact form on your site.
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Your reviews matter
Reviews and your replies reassure people before they even visit your site, and they affect your Maps ranking.
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You are starting out
A profile can be set up in a few days: often the fastest way to appear on Google.
When Google Business Profile is not the best choice
If you neither receive customers nor travel to them (online-only sales with no service area), Google may refuse the profile: your website and organic SEO are what matter then. And a profile does not replace a website: it points to it.
What we build with Google Business Profile
Creation and verification
Profile creation, choice of categories, service area without a visible address if you do not receive the public, verification.
Full optimisation
Description, services, attributes, opening hours, photos, links to the right pages of your site.
Customer reviews
Direct link to ask for reviews, reply templates, follow-up routine.
Regular posts
News, offers and recent work posted on the profile to keep it active.
Google Business Profile: taking over what is already in place
A profile created years ago, duplicates, the wrong category, an address shown although you work at your customers' premises, reviews left unanswered: we audit it, ask for duplicates to be merged, fix the information and set up a simple routine for reviews and posts.
Google Business Profile: related services and budget
Indicative budget
The profile is free on Google. Optimising it is included in our SEO packages (from €390 per month); a one-off review of your local presence can be part of a digital audit from €490.
Frequently asked questions: Google Business Profile
No, not if you do not receive customers on site. Google lets you declare a service area with no visible address. It is actually the rule for businesses that travel to their customers.
Once verified, the profile usually appears within a few days. Climbing in the local pack takes longer: complete information, regular reviews and a website consistent with the profile.
No. Google forbids reviews written by the business or given in exchange for a reward, and French law penalises them. You can, however, ask every customer for a review with a direct link.
It helps, but it is limited: little text and no page per service. A well-ranked website and a consistent profile strengthen each other.