When to choose Mailchimp?
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You run an online shop
Abandoned carts, recommendations, re-engaging inactive customers.
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You want polished emails
Professional templates, easy to edit for each send.
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Your list is varied
Segments by interest, purchase history or area.
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You already use connected tools
Many integrations with shops, forms and CRMs.
When Mailchimp is not the best choice
If you want a European publisher with data hosted in Europe, or SMS in the same tool, Brevo will suit you better. And for rare sends to a small list, a simpler plan is enough.
What we build with Mailchimp
Account configuration
Audience, fields, sign-up forms, authenticated domain.
Templates
Newsletter, promotion, announcement, in your colours.
Automated journeys
Welcome, abandoned cart, post-purchase, re-engagement.
Shop integration
Connection with Shopify or WooCommerce for products and orders.
Mailchimp: taking over what is already in place
A Mailchimp account with duplicate lists, inactive contacts pushing up the bill, stopped automations: we merge audiences, archive inactive contacts, restart useful journeys and check domain authentication.
Mailchimp: related services and budget
Indicative budget
Mailchimp offers a limited free plan and paid plans from the publisher. Set-up within our digital marketing packages (from €490 per month); automated journeys from €690 (automation package).
Frequently asked questions: Mailchimp
It can be used in line with GDPR, with subscribers' consent and the clauses provided for data transfers outside Europe. We mention it in your privacy policy.
Mailchimp often charges by number of contacts, inactive ones included. Regularly archiving contacts who no longer open your emails reduces the cost.
Yes, consenting contacts and templates can be migrated. We prepare the switch so no subscribers or useful history are lost.
One useful newsletter a month is better than a weekly send with nothing to say. Automated emails, on the other hand, go out at the right time for each person.