What we do
The starting point is strategic, not aesthetic: who are you speaking to, which codes do your competitors use, what do you need to stand out from. Several directions are then proposed, each justified in relation to that positioning.
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1
Brief and industry analysis
Understanding your positioning and noting the visual codes of your market.
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2
Creative directions
Two to three genuinely distinct directions, presented with their rationale rather than as mere options.
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3
Refining the chosen direction
Detailed work on the proportions, colours and typography of the chosen direction.
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4
Variants and files
Production of all the variants needed and delivery of the source vector files.
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5
Brand guidelines
Reference document: permitted uses, clear space, precise colour codes and things to avoid.
Tech stack & tools
The technologies and platforms we use for this type of assignment.
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Canva Pro
Methodology
Every logo is validated in real conditions: small size, monochrome, dark background and print. A logo that only works on a polished presentation is not a usable logo.
What's included
A detailed list of what you receive at the end of the assignment.
- Positioning and competitor analysis
- 2 to 3 reasoned creative directions
- Finalised logo and its variants
- Source vector files and web formats
- Colour palette and typefaces
- Documented brand guidelines
- Variants for social media
- Print templates
Indicative timeline: 3 to 6 weeks depending on revision rounds and the number of materials
Training & certifications
The core skills and continuous learning behind this area of expertise.
- Graphic design fundamentals: composition, typography and colour theory
- Advanced proficiency in Adobe Illustrator, Photoshop and Figma
- Technical standards for preparing print files (CMYK, bleed)
- Monitoring of brand identity trends and their life cycle
- Ongoing training in contrast accessibility and legibility
Experience & expertise
The kinds of assignments this expertise covers day to day.
- Creation and redesign of complete visual identities
- Multi-format variants: print, web and social media
- Brand guidelines documented and handed over to in-house teams
- Preparation of print files that meet printers' requirements
Why choose us
A system, not a one-off drawing
You leave with rules that keep all your future materials consistent.
Source files delivered
The vector files belong to you and can be used by any printer or designer.
Tested in real conditions
Small size, black and white, dark background, engraving: every use is checked before delivery.
Built to last
An identity designed to last ten years, rather than a trendy design that will look dated in two.
Our packages
Indicative prices, adjusted after we discuss your project.
One-off assignment
from €350
Single item
- Design of one item
- In line with your brand guidelines
- Print and web files
- 1 round of revisions
Complete identity
from €1,200
Logo and guidelines
- 3 creative directions
- Logo and variants
- Documented brand guidelines
- Basic print materials
- Source files delivered
Rebrand
from €2,500
Complete project
- Brand platform
- Extended print materials
- Vehicle or shopfront branding
- Rollout support
All our prices are indicative. Contact us for a free personalised quote.
Related services
The services this expertise is most often involved in.
Graphic design
A professional, consistent visual identity that leaves a lasting impression.
Learn moreExpertise FAQ
Two to three genuinely different, reasoned directions. We prefer three well-developed directions to ten superficial variations of the same drawing.
Yes, with no limit on medium or duration. The source files and full rights are handed over to you.
We prepare files to the required standards and can point you to printers, but we do not charge for the printing itself.
Yes, and it is often better than a complete redesign: a refresh preserves the recognition you have built with your customers.
Registration remains your responsibility, but we prepare the files in the required format and can guide you through the procedure.