What we do
The assignment always starts by checking conversion tracking. Many ad accounts have been optimising on false data for months, which makes every decision a gamble. Once measurement is reliable, optimisation becomes methodical work.
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1
Account and tracking audit
Review of recorded conversions, detection of duplicates and incorrect triggers.
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2
Account restructuring
Campaigns reorganised by intent and margin, to direct the budget where it pays off.
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3
Ad production
Writing several variants and creating visuals for social campaigns.
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4
Daily management
Adjustment of bids, budgets and audiences based on observed results.
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5
Reporting and decisions
Monthly report focused on cost per acquisition and investment decisions for the following month.
Tech stack & tools
The technologies and platforms we use for this type of assignment.
- Google Ads
- Meta Ads
- Google Tag Manager
- Google Analytics
- Looker Studio
Methodology
Structured tests with capped budgets, decisions only after sufficient statistical volume, and systematic exclusion of whatever does not convert.
What's included
A detailed list of what you receive at the end of the assignment.
- Audit of the existing ad account
- Setup or fixing of conversion tracking
- Campaign structuring or restructuring
- Ad writing and visual production
- Bid and budget management
- Ongoing exclusion of unprofitable search terms
- Monthly report with cost per acquisition
- Landing page recommendations
Indicative timeline: Campaigns live within 2 weeks, optimisation stabilised after 4 to 6 weeks
Training & certifications
The core skills and continuous learning behind this area of expertise.
- Google Ads certification programme (Search, Display, Shopping, Measurement)
- Official Meta Blueprint documentation for social campaigns
- Proficiency with Google Tag Manager and server-side tracking
- Monitoring of measurement changes related to consent and privacy
- Ongoing training in landing page conversion rate optimisation
Experience & expertise
The kinds of assignments this expertise covers day to day.
- Management of Google Ads and Meta Ads campaigns for budgets of every size
- Takeover of badly configured accounts with complete restructuring
- Setup of reliable conversion tracking, including in constrained environments
- Performance dashboards connected to real sales data
Why choose us
Your accounts stay yours
The ad account and its history belong to you, even if you change provider.
Separate ad budget
You pay the ad platforms directly. Our management fees are separate and transparent.
Measure before optimising
No decision is made on badly configured conversions: reliable tracking comes first.
No fixed term
If the campaigns are not profitable, you must be able to stop immediately.
Our packages
Indicative prices, adjusted after we discuss your project.
Account audit
from €390
One-off diagnosis
- Analysis of the existing account
- Conversion tracking check
- Prioritised recommendations
- Debrief with commentary
Monthly management
from €590 / month
Full management
- Google Ads and Meta Ads
- Weekly optimisation
- A/B testing of ads
- Visual production
- Detailed monthly report
Strategic assignment
from €1,200 / month
Large budgets
- Budgets over €10,000/month
- Daily optimisation
- Multichannel strategy
- Real-time dashboard
All our prices are indicative. Contact us for a free personalised quote.
Related services
The services this expertise is most often involved in.
SEA & Google and Meta advertising
Profitable advertising campaigns on Google, Facebook and Instagram.
Learn moreExpertise FAQ
Below €500 a month, the algorithms lack the data to optimise. Starting with €800 to €1,500 delivers usable results more quickly.
No, they are fixed fees. A percentage creates a conflict of interest: the agency earns more by making you spend more, not by optimising better.
Traffic arrives immediately, but allow four to six weeks for the cost per acquisition to settle at its optimised level.
Often yes: SEA covers searches where SEO takes months to break through, and lets you quickly test which messages convert best.
We do, based on your selling points. Several variants are tested, because what converts is not always what you expected.