What we do
The work begins with an objective assessment: how many prospects come in each month, through which channel, at what cost, and how many become customers. Most businesses lack these figures, and simply putting them in place often changes priorities that seemed obvious.
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1
Diagnosis and customer listening
Analysis of the market, competitors and above all current customers, to understand what made them decide.
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2
Journey modelling
Rebuilding the steps between discovery and purchase, identifying the points where people drop out.
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3
Channel prioritisation
Selection of the channels to activate and allocation of the budget according to real potential, not fashion.
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4
Setting up measurement
Configuration of analytics and conversion tracking, the precondition for any serious management.
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5
Action plan and management
Costed roadmap over six to twelve months, reviewed every month based on results.
Tech stack & tools
The technologies and platforms we use for this type of assignment.
- Google Analytics
- Looker Studio
- Meta Business Suite
- Brevo
- HubSpot
- Notion
Methodology
A written, costed and dated plan, reviewed monthly. Any action that produces nothing measurable within three months is stopped or corrected.
What's included
A detailed list of what you receive at the end of the assignment.
- Marketing diagnosis and competitor analysis
- Interviews or analysis of your current customers
- Documented customer journey with friction points
- Reasoned selection of priority channels
- Tracking and conversion setup
- Key performance indicator dashboard
- Costed action plan over 6 to 12 months
- Monthly management review
Indicative timeline: Strategy delivered in 3 to 4 weeks, then ongoing management
Training & certifications
The core skills and continuous learning behind this area of expertise.
- Google Analytics 4 expertise and conversion measurement
- Attribution models and analysis of multichannel journeys
- Marketing automation and nurturing sequences (Brevo, HubSpot)
- Monitoring of changes related to consent and the end of third-party cookies
- Ongoing training in customer value and acquisition cost analysis
Experience & expertise
The kinds of assignments this expertise covers day to day.
- Complete digital strategies for small businesses, SMEs and freelancers
- Dashboards linking marketing and sales data
- Budget decisions between paid acquisition and organic search
- Supporting business owners in structuring their acquisition
Why choose us
Measurement before spending
Investing without knowing what each channel brings in amounts to spending blind.
Fewer channels, better used
One channel properly mastered delivers more than four channels followed from a distance.
A plan you understand
Recommendations are translated into business consequences, without needless jargon.
Independence encouraged
We document things so that your team can bring in-house anything that does not require outside expertise.
Our packages
Indicative prices, adjusted after we discuss your project.
Diagnosis
from €690
Current-state review
- Analysis of what exists
- Documented customer journey
- Prioritised recommendations
- Debrief with commentary
Complete strategy
from €1,900
Roadmap
- In-depth diagnosis
- Competitor analysis
- 12-month costed plan
- Setting up measurement
- Dedicated dashboard
Monthly management
from €990 / month
Outsourced marketing management
- Management of actions
- Coordination of providers
- Monthly reporting
- Support for the business owner
All our prices are indicative. Contact us for a free personalised quote.
Related services
The services this expertise is most often involved in.
SEO & organic search
Appear on the first page of Google and attract qualified traffic for the long term.
Learn moreSEA & Google and Meta advertising
Profitable advertising campaigns on Google, Facebook and Instagram.
Learn moreExpertise FAQ
With measurement, which costs almost nothing, then a single channel used seriously. It is the fastest route to profitable decisions.
A communications agency mainly works on image and materials. A digital marketing consultant thinks in terms of acquisition, cost per customer and return on investment.
No. An abandoned account damages your image. Better one network that is well managed, chosen according to where your customers are.
Yes, and it is often the most effective set-up: we bring method and expertise, your team knows your customers and your business.
By the number of qualified enquiries generated and their unit cost, not by views or likes.